Women-friendly company
Yeşim, which takes the lead with the philosophy of "People First", has been prioritizing the empowerment of women in social life since its establishment. Yeşim, which is among the companies with the highest number of female employees, will continue its work based on gender equality in the future, as it has done in the past with the awareness of the added value that female employees provide to the workforce.
Yeşim, which even takes its name from a woman's name, supports the social and cultural development of employees with the "Our Equal World" project operating within the company while sharing the greatest burden of employees, especially mothers, working with the kindergarten established in 1988.
Yeşim signed Turkey Quality Association’s “Management is a right for women” declaration in 2009, more than half of the employees of Yeşim are women.
Yeşim launched the Butterfly’s World project in 2013 for its female employees with the slogan "When women change, society changes". The project continues its efforts to cross the boundaries of Yeşim and raise awareness of women living in disadvantaged areas on issues such as health, rights and personal development. Yeşim achieved to announce its studies about this project in global arena receiving the grant from the Soroptimist International European Action Fund. The project is currently maintained for Women living in Karapınar Neighborhood.
The World of Butterfly project has been expanding its area of influence since 2019 and continues its way under the name of ”Our Equal World" with the works carried out for both women and men within Yeşim.
Yeşim, which became a member of the Global Compact Turkey Board of Directors in 2014, has carried-out the duty as the co-chairman of the Women's Empowerment Working Group between 2016 and 2019 and has taken its place in the Global Compact Dissemination Group as of the end of 2019. Yeşim leads the studies related to women in Turkey with these duties.
Bursa Platform for Women's Empowerment was established in 2016 in cooperation with BUSİAD (Bursa Industrialists' and Business People's Association) and BUİKAD (Bursa Businesswomen and Executives Association) under the coordination of Yeşim.
Yeşim also signed “Women’s Empowerment Principles” in 2015. These principles were formed by United Nations Women and United Nations Global Compact partnership in order to ensure gender equality and empower women in economic life. Thus, Yeşim promised about working and reporting for gender equality and empowering women in business life and in society.
Yeşim launched the "Equality at Home and Work" project in 2016 to develop a work culture that does not tolerate violence against women in order to achieve gender equality in the workplace in cooperation with Mor Salkın Women's Counseling and Solidarity Association.
Gender Equality Committee was established in Yeşim in 2016 and Gender Equality Policy was created. (http://www.yesim.com/assets/content/toplumsal%20cinsiyet%20esitligi%20politikasi.jpg)
Furthermore, Yeşim takes place in TUSIAD (Turkish Industry and Business People Association) Gender Equality Working Group and in the Superior Consultative Committee of “Business world is against domestic violence” project which is conducted by Sabancı University Corporate Governance Forum of Turkey. This project, which was realized by United Nations Populations Fund (UNFPA), Dutch Consulate grants with IPSOS’ research support. This project aims to create awareness about women rights in the business world and ensure that women have more effective roles in the business life ameliorating women’s work environment.
National and international awards about Women’s Empowerment
2010 Yeşim received “The Best Private Company about Prioritizing Women Employment” award in 2010 from BUİKAD (Bursa Business and Professional Women’s Association) for the activities it has carried out for women and gender equality.
2013 Within the frame of “Scrub-birds Discovers Bursa” project that Bursa Scrub-birds Platform carried out under the scope of 11 October International Day of the Girl Child, Yeşim Women and Children Club was deemed worthy of a prize due to their works toward women and girl children.
2014 Yeşim was selected as the second best company in Turkey in a contest in the scope of the “Increasing Gender Equality In The Work Life” activities carried out by the Ministry of Labor and Social Security.
2015 Yeşim won 5000 € donation from the Soroptimist International Europe Action Fund by “The World of Butterfly” project because of adding value to women’s lives and supports their development as a sustainable project. This project is executed by Yeşim Women and Children Club and Uludağ Soroptimist Club for women.
2017 Yeşim Kindergarden became news on PRI radio, which reached 19 million people in the world.
2019 The International Center for Women's Studies (ICRW), commissioned by the European Bank for Reconstruction and Development (EBRD) to conduct research on participation in the service delivery to the private sector, showed Yeşim between Best Practices in the Care and Competitiveness Field.
2019 People Management Association of Turkey (PERYÖN) Headquarters in Human Values Award "Generation and Diversity Management" category at Yeşim was awarded first prize.
2020 Yeşim cited as the best example in the study conducted by the International Center for Women's Studies (ICRW) on "Gender Equality in Textiles" with the theme "Empowering Women" within the scope of Nike's 2025 strategies.
2021 Yeşim succeeded in entering the top 50 by ranking 42nd in the "Women Friendly Companies" survey conducted by Capital Magazine for the eighth time.
2021 Yeşim was entitled to receive the Awareness Award and the Consumer Special Award at the "Women Friendly Brands Special Awards" ceremony organized by the Women-Friendly Brands Platform.
2021 Yeşim ranked third among the “Anatolia 500 Women-Friendly” companies in the Research of the Top 500 Companies of Anatolia organized by Economist Magazine.
2021 The United Nations Population Fund took part in a video study about the impact of the work carried out by the companies involved in the project within the scope of the "Business against Domestic Violence Project" (BADV) on female employees.
2021 Yeşim was cited as a good example in the report "Supporting Women's Employment through Inter-Agency Cooperation: Early Childhood Care and Education Practices" prepared by the International Labor Organization (ILO) Ankara Office.
